IT ALL STARTED WITH A LEMONADE STAND.
We’re husband and wife team, Eli and Beatrice Wolnerman. We came across the opportunity to make our childhood lemonade dreams come true when we discovered the smallest parcel of land for sale on Detroit’s urban pedestrian path, the Dequindre Cut. Positioned above a five foot retaining wall and measuring a mere 600 square feet, it should come as no surprise that this land sat on the market for months without interest.
We turned a lemon piece of land
into lemonade, literally.
We created our version of the perfect lemonade stand, a stand that has the feel of childhood nostalgia with some modern updates. By using a delivery method involving buckets and a pulley system to send the lemonade down to customers, we created a fun and interactive experience, a destination for the whole community. With an overwhelming positive response, what was intended as a summer pop-up grew to be much, much more.
Bea’s Squeeze is growing quicker and larger than we ever imagined.
We’re so excited to be manufacturing our delicious drinks and bringing them to lemonade drinkers around the country. Don’t see us in your favorite store yet? Contact us to set up a wholesale account.